Depth over breadth
Fewer trips, more care. Every route is chosen for what it reveals, not how much it ticks off.
Experience Africa properly
Landmark plans small-group and private journeys across Africa, with local hosts and trips handled end to end. We started because Africa was never short on beauty, only on travel worthy of it.
When we started, travel to Africa was usually one of two things: a packaged tour that rushed you past everything, or a rugged adventure trip where the place was just the backdrop. If you simply wanted to be there and take it in, there wasn't much for you.
So we ran one trip to Ghana. We kept it slow, spent real time with people, and made sure the towns we passed through were better off for us having come.
It sold out in two weeks. The next one went faster. It turned out a lot of people wanted the same thing we did, so we kept going.
Now we run trips across West, East, North, and Southern Africa, but it still works the way that first one did. Small groups, local partners we actually know, and itineraries shaped by people who have spent real time in these places.
The Landmark way
We are not a booking platform or a standard tour operator. We are travelers, experience designers, and local partners building journeys we would take ourselves.
Every itinerary is shaped with local hosts, not lifted from guidebooks.
Our groups are kept intentionally intimate, because the best journeys need room for connection.
A share of every journey goes directly back to the communities that help make it possible.
We travel every route ourselves before our guests do.
We keep the pace human, with room to pause, ask questions, connect, and actually be present.
Before you arrive, you are briefed. While you travel, you are supported. After you return, we follow up.
Our values
Give back
We work with family-run stays, independent guides, and community-led experiences, with part of every trip returning to the people who host us.
Good company
Small groups change the trip. We shape each cohort for travelers who are curious, respectful, and ready to connect.
Our record
Thousands of travelers. Small groups, local hosts, and trips that stay with you.
1,100+Travelers hosted
4.9Average trip rating
Our people
We start with people, not itineraries. Our team has lived and worked across the continent, and our local partners aren't hired per trip; we have known them for years. So when you travel with us, you're with people who already know the place and care how your trip goes.
Founder Name
Trip Designer
Designs every route personally.
Partner Name
Head of Operations
Manages on-ground logistics.
Partner Name
Experience Lead
Curates local hosts, guides, and cultural access.
Begin your journey with Landmark
Whether you are joining a curated group, planning a private trip, or exploring membership, we are here to help.